The evolution of design is characterized by creativity, innovation, and more recently, resurgence. However, at its core, good design solves real-world challenges for living breathing people with varied needs, IQs, EQs, and perspectives. Finding the common thread to connect and inspire people in the 21st century requires “design” to be viewed as an art and a science. It happens to be one of the many reasons why trends in design evolve at a healthier pace with consistent growth each year.
In the last decade, several design trends emerged to complement modernization across all industries. Things have changed rapidly in the field of design; Some practices have sustained their growth while others have risen like dark horses with (unexpected) widespread adoption. Naturally, it is interesting to see what trends move the industry every new year.
Salvador Dali once said, “Whoever wants to engage people’s interest must provoke them.” With this principle in mind let us explore some of the trends in Design for 2023 that aim to invoke people’s emotions, build experiences, and bridge the gap between the science of solving and the art of engaging.
Simple, Clean, and Minimal
In 2022, we witnessed the growth of minimalism as a design trend across all fields. Simple lines, sober colours, and visual harmony combined with purposeful design elements gave rise to a minimalist revolution. Minimalism retained equity between what is functional and what is inspirational. In 2023, we can expect this design trend to continue strongly, surpassing norms and coming into the foreground.
Vibrancy
Somewhat in contrast to the trend of minimalism comes vibrancy. Breaking some of the stereotypes of colour theory and design principles, this year we can expect a unique blend of simple design with vibrant overlay. We can see this in almost every field. From automotive design to branding, to interiors, and more. Vibrancy doesn’t simply mean “all things bright” – it signifies the industry’s move towards exceptional design.
Analogue Design in a Digital World
Earthy, timeless design has made a comeback recently and is expected to gain traction in the coming year. As the world becomes more digital, we see the resurgence of analogue design that connects on a personal level. Taking a step away from the FMCG segment, if we look at the luxury market space, there is a growing appreciation for durability and sustainability. In the coming year, we are most likely to see growth in sustainable and functional design. It is one of the most interesting trends to look out for since it deals with design that appeals to the present and future generations.
Technology-Driven Design
Designs are only as good as the technology that enables them. For instance, 3D printing has revolutionized design by enabling complexity that was unattainable in the past. More organizations are embracing technologies like additive manufacturing to not only create complex and innovative products but also to minimize wastage and be more sustainable. The ability to do more, with such technologies, has been a boon for designers – encouraging them to push their boundaries. Hence, we feel that 2023 may witness some of the most innovative technology-enabled and technology-driven designs.
AI-Generated Design
Speaking of technology, the most exciting design trend to watch out for is AI-generated design, where designers set the rules and the computer generates the design. Artificial Intelligence has evolved over time thanks to Big Data and Machine Learning. Digitalization and the growing volume of data have helped scientists to build autonomous AI platforms that can analyse information at a rapid pace and provide the most ideal solutions. An advantage of AI is that it eliminates human error. However, a point to note is that the ability of an intelligent design platform to build unique designs depends on the data it consumes. When we look at the growth in IoT (Internet of Things) and continued research in building ML algorithms, we can be assured that AI-generated design will be explored deeply in 2023.
Circular Economy
With Climate Change acknowledged as one of the biggest crises faced by humankind, it is inevitable that all organizations move towards cleaner, greener operating models. To achieve this, most organizations are adopting the circular economy model which focuses on reusability. Building the circular economy starts with design. For a circular economy recycling resources to build new products is not enough. The products themselves need to be designed such that their lifecycle ends with refurbishing or recycling, and not in a landfill. Designing for the circular economy is challenging, yet rewarding. It is one of the few design trends that we can expect to go grow strongly well into the next few years.
Most of the trends that we’ve discussed here found their footing in the past year and are expected to make a significant difference in the design industry this year. What is left to see is how companies leverage this current wave of innovation in design to make their mark in the minds of consumers and set benchmarks for the coming years. With sustainability being an important driving factor, we can expect innovation in design, giving rise to new practices and a new design philosophy.
Nuance Studio has established design principles to accommodate changing trends and technological innovation. At its core, Nuance believes in longevity, where beauty is timeless, harmonizing with nature and engaging different generations. While Nuance’s design philosophy does not focus on creating trendy products, the philosophy has evolved to be in tune with trends. It encompasses affinities old and new, ensuring that each design appeals to everyone from all backgrounds, and all ages, achieving timeless beauty.
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