Graphic Designers conceptualize and design visual ideas, understanding the company's need and developing a brand's visual identity. A Graphic Designer, or Graphic Artist, is responsible for developing visual ideas and designs using digital tools or manual methods that accompany the written text to communicate messages that engage and inform audiences. Their duties include collaborating with clients to understand their needs, developing visual concepts and designs according to the client's specifications, and revising designs based on feedback.
A good Graphic Designer must have a natural eye for design and color and design imaginative content that effectively resonates with their audience. They also have to use different marketing tools to create beautiful creatives for social media, marketing collateral and website design.
Responsibilities
Study design briefs and determine requirements.
Designing brand kits to ensure branding consistency.
Conceptualize visuals based on requirements.
Prepare rough drafts and present ideas.
Develop illustrations, logos and other designs using software or by hand.
Use the appropriate colors and layouts for each graphic.
Work with copywriters and creative director to produce final design.
Test graphics across various media.
Amend designs after feedback.
Ensure final graphics and layouts are visually appealing which aligns with the brand ethos.
Social media creatives.
Requirements and skills
Bachelor's degree in graphic design or related field.
Experience as a graphic designer or in related field.
Demonstrable graphic design skills with a strong portfolio.
Proficiency with required desktop publishing tools, including Photoshop, InDesign, and Illustrator, Corel draw.
Familiarity with design software and technologies for basic web development, moderate video editing for reels.(such as CAD, Figma, Premiere pro)
A keen eye for aesthetics and details..
Strong eye for visual composition
Excellent communication skills.
Ability to work methodically and meet deadlines.
Able to give and receive constructive criticism.igent.
Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
